More Language to Learn

Its' 11/26/07 @ 6:24 am: What a great morning and the market is always changing. As mentioned previously learning how to communicate with your realtor/marketing consultant and vice - verse is very important. Keeping with the spirit of consistency from the last posting you will find additional marketing language that will aid you (buyer/seller) and the realtor (marketing consultant) current and future effective communications. So here goes...

NEW REAL ESTATE VOCABULARY;


New Words / Old Words

Marketing a home -/Listing a home

Recent sales data - / Comparable/comps

Homes currently on Market -/not selling Active listings

Initial market positioning -/Asking price

Creating perception of value - / Sense of urgency Underpricing

Energy price -/drama price

Buyer pool -/all buyers "A buyer"

Repositioning -/Reduction

Negotiating the transaction - / Selling the home

Marketing Consultant - / Listing agent

Generating new business -/ Prospecting

Source: Realogy Training

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